Search Engine Marketing Services
You may understand how search engine optimization (SEO) works, but you might not be as familiar with search engine marketing, or SEM. There are two generally accepted ways to define SEM. One definition categorizes SEM as an overall marketing strategy that includes several different marketing tools, branding, video and other services. The second definition focuses SEM on paid marketing tools such as pay per click (PPC) advertising, while SEO services
concentrate on improving a website’s search engine rankings through no cost approaches such as inserting Meta tags into website content. Regardless of which definition you prefer, eBoxed can provide cost effective SEM services for your company.
Especially for small and medium sized businesses, PPC services are an unobtrusive, low cost means of generating increased web traffic. PPC services through eBoxed provide an excellent return on investment because your company only pays for clicks made on embedded advertising links. You can also be reasonably assured that someone who clicks on a PPC link promoting your company’s website is already interested in whatever service is being advertised. For instance, if you sell upscale time pieces through your company’s website, a PPC ad featuring a time piece manufactured by a brand that your company offers for sale would be a natural fit.
However, SEM is more than online paid advertising. As a full service search engine marketing company, eBoxed can offer your company one or all of the following services.
- Google adwords: stretch your Google adwords budget to the ultimate efficiency
- Social Media: Facebook promoted posts and other social media advertising
- SEM retargeting: advertising targeting searchers of particular keywords.
Making smart Google adwords buys can significantly increase traffic on your company’s website, and ultimately translate to increased sales. eBoxed has developed expertise in Google adwords and can help you direct your purchases to the most productive keywords. In fact, eBoxed will soon become Google adwords certified, which means that you can be assured that your company will be the beneficiary of the best practices available for Google adwords buys.
Paid ads on social media platforms represent an economical means of directing traffic either to your company’s Facebook page or to a website hosted outside of Facebook. However, social media marketing is more than just getting people to “like” your page on Facebook. eBoxed can guide your company toward the most cost efficient social media content for Twitter, Facebook and other social media platforms.
SEM retargeting is an especially exciting means of taking your company’s SEM efforts to the next level by displaying your advertising only to certain searchers that are more likely to take action, that is, make a purchase of the products or services you are offering. SEM retargeting gives you the potential of directing users of selected keywords to your website at a time when they may be primed and ready to buy.