Search Engine Marketing Services

 

 

You may understand how search engine optimization (SEO) works, but you might not be as familiar with search engine marketing, or SEM. There are two generally accepted ways to define SEM. One definition categorizes SEM as an overall marketing strategy that includes several different marketing tools, branding, video and other services. The second definition focuses SEM on paid marketing tools such as pay per click (PPC) advertising, while SEO services concentrate on improving a website’s search engine rankings through no cost approaches such as inserting Meta tags into website content. Regardless of which definition you prefer, eBoxed can provide cost effective SEM services for your company.

 

Especially for small and medium sized businesses, PPC services are an unobtrusive, low cost means of generating increased web traffic. PPC services through eBoxed provide an excellent return on investment because your company only pays for clicks made on embedded advertising links. You can also be reasonably assured that someone who clicks on a PPC link promoting your company’s website is already interested in whatever service is being advertised. For instance, if you sell upscale time pieces through your company’s website, a PPC ad featuring a time piece manufactured by a brand that your company offers for sale would be a natural fit.

 

However, SEM is more than online paid advertising. As a full service search engine marketing company, eBoxed can offer your company one or all of the following services.

• Google adwords: stretch your Google adwords budget to the ultimate efficiency
• Social Media:  Facebook promoted posts and other social media advertising
• SEM retargeting: advertising targeting searchers of particular keywords.